Betty Beauty’s Below-the-Belt Hair Dye Kit

The first home dyeing kit for below-the-belt hair costs $20 and comes in five colors–blonde, brown, black, auburn, and a pink called Fun Betty that outsells the others seven to one. A thousand salons and retailers carry the kit, ranging from funky Rickys NYC to Amazon.com Charts. Most customers are women ages 29 to 52, but 14 percent are men.

old news but i couldn’t pass it up.