Mp3reedom? WTF?

Well I did some digging after seeing an ad for this mp3 player by Samsung. It’s the YP-K5 as video reviewed here by cnet. The most interesting thing is all the product placement for it in current music videos. The Pussycat Dolls with Timbaland in Wait A Minute and Fergie’s Fergilicious both have it prominently featured. Could it be the new Ipod? At $249 for the 4 gig version, we’ll see.