Fark Media Manifesto

http://www.fark.com/2007/book/chapter1.shtml

Over the years Mass Media has developed several methods of filling this space. No one teaches this in journalism school; odds are Mass Media itself hasn’t given much thought to the process. It’s a practice honed over the years by editors and publishers, verbally passed down from one generation to the next. They’re not entirely aware they’re doing it, although the media folks who read advance copies of this manuscript all had the same reaction: “I’ve been saying we should stop doing this for YEARS.”