To Win Online Poll Record Labels deploy bots, NIN fans fireback with their own bots

Record Labels + MSN vs. Nine Inch Nails Fans –

Currently, there is an “Artist of the Month” poll that opened up on so the link was posted on our forum and we all went and voted. Early on, we had about 90% of the votes (of about 4,000) which is fairly consistent to how we usually do.

Day later, and we find that a band called The Bravery is suddenly winning, and by no small margin. So we do some research to try to see if there is a large (or any) online fanbase for The Bravery. Turns out their biggest forum has a few hundred members (ours numbers in the thousands), so we waited around and searched for answers, but we start losing even MORE ground.

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