Dent Your Car marketing campaign from VW

VW Polo magnetic dent promotion – Autoblog

We’ve seen some strange marketing campaigns from automakers before, but this one is just dumb. The folks in charge of marketing over at Volkswagen decided that they needed some hands-on advertising to push their little Polo, so they came up with large magnets that look like car dents to put on other people’s cars. The idea is to show how tough the little Polo is.