Hasbro and Visa Join Up for LIFE Board Game.
http://phx.corporate-ir.net/phoenix.zhtml?c=68329&p=irol-newsArticle&ID=971861&highlight
In the new edition, each player will receive a Visa-branded card at the start of the game. A new electronic “LIFEPod” — which replaces the spin wheel from the classic game — acts like a personal assistant and serves as the electronic banking unit, storing each of the players’ financial data as well as their status in the game.
In addition to incorporating a Visa-branded card as its official currency, THE GAME OF LIFE: Twists & Turns Edition will feature elements of Visa’s award-winning financial literacy curriculum Practical Money Skills for Life. For more information about Visa’s commitment to financial literacy please visit www.practicalmoneyskills.com.
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