Naming Your Kid to Enchance Google Ranking

http://www.freakonomics.com/blog/2007/05/10/a-google-wrinkle-in-the-name-game/

The Wall Street Journal reports that new parents may be choosing more “unique” names for their children in the interest of making them more prominent in Google searches. While a name like “Jason Smith” is easily swallowed up in the search-engine depths, a first name like “Kohler” or “Stella” is more likely to land your kid on the front search page.