Blab about yourself instead of hiring someone else to do it for you

Do It Yourself PR – Guy Kawasaki Blog

Nobody knows if Charlemagne could read because an advisor always read aloud for him. It was considered humbling for the king to do anything himself. The same fears drive the most captivating, articulate entrepreneurs to hire publicists. Who wants to risk looking like a fool? As a result, hardly anyone in technology ever tries to talk to a journalist by herself—except Guy Kawasaki, of course.