Reznor: Radiohead offering was insincere – Arstechnica

Trent Reznor: Radiohead offering was insincere, industry is inept

“I think the way [Radiohead] parlayed it into a marketing gimmick has certainly been shrewd,” Reznor said when speaking to Australian Broadcasting Corporation’s Michael Atkin. “But if you look at what they did, though, it was very much a bait and switch to get you to pay for a MySpace-quality stream as a way to promote a very traditional record sale.”

Once again NIN is ahead of the game, offering shit like no one else will or can and backing it up full force. Hell they even have their own torrents on The Pirate Bay for Christs sakes! NIN FTW!

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