TV News: Old School Vs New School

The Feed | tampabay.com – St. Petersburg Times

Old rule: news is news. New rule: news is marketing.Old rule: news is never old New rule: news has an expiration date

Old rule: live shots compliment the story New rule: live IS the story

Old rule: weather gets the attention it deserves New rule: rain is a lead story

Old rule: Cover the issues New rule: cover the emotions