Betty Beauty’s Below-the-Belt Hair Dye Kit

The first home dyeing kit for below-the-belt hair costs $20 and comes in five colors–blonde, brown, black, auburn, and a pink called Fun Betty that outsells the others seven to one. A thousand salons and retailers carry the kit, ranging from funky Rickys NYC to Charts. Most customers are women ages 29 to 52, but 14 percent are men.

old news but i couldn’t pass it up.

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